Creativity has changed significantly in the era of social media thanks to a little thing called the internet. It makes for a highly effective way to implement ‘remix culture’. Not only do we have a plethora of programmes allowing us to create remixes of videos, music and photos such as Virtual DJ and Adobe Photo Shop. We also have many social media network sites which allow us to distribute our creativity by the click of a button. The most common of which is YouTube however artists can now intertwine many of their social media sites by providing links for people to follow and view their music pages through Twitter and Facebook just to name a few.
To say whether examples of ‘remix’ can be considered as creative as original content is a difficult question to answer as remixing is a complete different art form making it difficult to compare the two. Personally I would say no, it’s not as creative because I believe to create something completely original and pursue it is nothing short of genius. However I have great respect and appreciation of remixing material as this art form also requires a great amount of originality and stroke of genius to be able to copy, transform and combine. An example of this is a guy named Gregg Michael Gillis, better known under his stage name Girl Talk. He is an American musician specializing in mash ups and digital sampling. Often his songs comprise of 12 or more separate songs to which he adds particular drum beats and other musical tools to create his own form of dance music. This type of art form requires countless hours of digital sampling containing trial and error. Since Gillis releases his music under Creative Common Licenses, fans may legally use it in derivative works.
Girl Talk on the process of remixing culture:
Girl Talk Live Set: